Saturday, March 14, 2009


this was an independant study i did when I was a 7th term
student at ACCD back in 1992.  at this time i envision that there
would be more collaboration between  iconic product firms
(nike, swatch, apple) and the transportation industry.  i used swatch because of its 
strong brand image, global appeal and its' strong
design funkiness.  a year later after this project was initiated,
without any connection, mercedes-benz announced its'
collaboration with swatch and was developing the smart
vehicles for urban cities of europe, asia and north america
laws of attraction in working progress i guess

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